Animation developed for the Spotify campaign – Now: I forgot how I study. The whole campaign featured several illustrators, each illustrating a different scene. "Now" refers to what is playing on the character's speaker and the phrase that follows is the situation shw is going through. The campaign ran on social media and also in some São Paulo metro stations.
We were given the mission to portray a character who, returning to school after vacation, lost the habit of studying. The illustration is inspired by the famous lofi videos, which always show a peaceful scene with a character enjoying the sound. But this time, the idea was to create a Brazilian lofi girl set in a Brazilian scenario.
Agency: Soko
Illustration: Henrique Petrus
Animation: Dilan Gama
Sound design: Capitão Foca
Agency: Soko
Illustration: Henrique Petrus
Animation: Dilan Gama
Sound design: Capitão Foca
